More clear-headed capacity, every day.
Executive coaching and advisory for senior product leaders.
THE PRACTICE
About Product Craftworks
The product leadership role keeps getting bigger, more operational, more ambiguous. AI is reshaping how teams build, expectations are shifting fast, and very few people outside the function understand what the job actually requires. Some of the most capable leaders in tech are making their hardest decisions alone.
I founded Product Craftworks because that's a problem worth solving. Senior product leaders deserve dedicated time to think clearly with someone who's done the job.
Better leaders create ripple effects on those around them. Those ripple effects can make a real difference in how we work in tech today.
YOUR COACH AND ADVISOR
About Molly
I coach senior product leaders (CEOs, CPOs, Heads of Product, SVPs, VPs, Directors) who need a thinking partner who gets it. I spent 20+ years building products and leading teams, including 4+ years in the C-suite at Change.org and Kiva.
THE SHORT VERSION
I started my career in e-commerce, building one of the first online marketplaces for mom & pop booksellers to sell to collectors. From there, I built a platform for artists and photographers to publish and sell books of their work, and I led product at the world's largest social change platform (Change.org) and an international microfinance nonprofit (Kiva). I've run product, design, growth, customer service, and research teams.
When you tell me your board is asking the wrong questions, or your CEO keeps relitigating decisions, or you can't figure out which of the twelve things on your plate actually matters this quarter, I've been there.
THE LONGER VERSION
APPROACH
How I work
I'm a Certified Integral Coach™ through New Ventures West. That means I coach the whole person, not just the problem on the table. I'm also a product person, so we can leap-frog into the details of your real day-to-day situations.
Observation, pattern recognition, following a hunch even when it might be a rat hole are the skills that made me a good product leader. They're also the core of what makes me a good coach.
We start by getting clear on what you're working on, what "better" looks like for you specifically, and how we'll know it's working. From there, each session is built around your real situations. We get to the actual issue and you leave with specific things to work on before we meet again.
I pay close attention to the problem on the table, but also to what's underneath it. When you're navigating a reorg, I'm thinking about the org design and the stakeholder dynamics, and I'm also noticing how you talk about it, what tightens up when you describe the CEO's latest request, and what story you're telling yourself about your own competence. That's what "coaching the whole person with the rigor of a product person" means in practice.
OFFERS
How might we work together?
1:1
A structured coaching engagement for senior product leaders who want to lead with more clarity, communicate more directly, and stop second-guessing themselves.
Executive Coaching
EMBEDDED
Strategic product advisory for founders and executives who need experienced product thinking without a full-time hire. Hands-on guidance shaped to your context.
Advisory Practice
PEER GROUP
A peer group for product leaders working in social impact, nonprofits, and mission-driven tech. A small group that meets regularly to think together about the challenges that are unique to this work.
Impact Leaders Circle
FEEDBACK
What people say
Clients describe our work as honest, direct, and kind. They say I'm good at pulling out patterns, that I push their thinking in ways that stick, and they appreciate that they don't have to explain why the product job is hard.
When people work with me, they stop second-guessing themselves and communicate more directly. They figure out what actually matters and let the rest go. The result is more clear-headed capacity every day.
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![Saara Hadeez Malik, Product Leader]()
"What truly sets Molly apart is her ability to coach the whole person. She didn't just help me think through challenging situations—she helped me build sustainable practices to increase my capacity and consistently bring my best work forward. Through our sessions, I've learned to lead in a way that feels authentic to who I am."
Saara Hafeez Malik
Lead Product Manager -
![Sandy Varatharajah Malkan, Senior Vice President & General Manager]()
"One thing I gained from working with Molly is a demystification of what it means to be a product leader. It's really about seeing around the corner, communicating a vision, bringing people along. It's strategic leadership. I didn't have that conviction before this engagement. The area I surprised myself the most was how quickly I could communicate effectively at the executive level once I stopped burying people in detail."
Sandy Varatharajah Malkan
Senior Vice President & General Manager -
![Margo Johnson, Social Impact Product Executive]()
“Molly brought thoughtful mentorship and the ability to ask hard questions while also holding space for individual agency and growth.”
Margo Johnson
Head of Product -
![Deana Jirak, Product Design Executive]()
"Molly fosters a culture of innovative thinking and collaboration, encouraging those around her to push boundaries and achieve their best. Working with her was a valuable experience that enhanced my skills and the success of my team."
Deana Jirak
Senior Product Design Manager -
![Kathy Guis, Social Impact Executive Vice President]()
“Molly helped me understand how product should function. And she is always forthright, curious, and human first.”
Kathy Guis
Executive Vice President -
![Mona Agarwal, Product Leader]()
"Molly knows product inside and out, and I admire how she made big, effective changes for our organization while still being empathetic and holding space for others. It's been inspiring to learn from her, and I am grateful for our time together."
Mona Agarwal
Principal Product Manager -
![Shehaam Houkal, Head of Product]()
"I have learned the most ever from the work Molly helped us do. It was so fun! And it worked! Molly guided us on the highest leverage place to start. I will never look at a product again without X-ray vision to understand its fundamental system."
Shehaam Houkal
Head of Product -
![Sara Holburt, Product Design Leader]()
“Molly has done an amazing job driving a user-centered culture in our organization. She has been an amazing advocate for thinking bigger.”
Sara Holburt
Lead Product Designer -
![Nathan Treviño, Design Leader]()
“I am so appreciative of the huge amount of product mentorship Molly has provided to me. Under her leadership, for the first time, our products are all moving in the same direction.”
Nathan Treviño
Principal Product Designer -
![Tess Murphy, Social Impact Executive]()
“Some of my most 'brain stretched' moments have been in the room brainstorming with Molly.”
Tess Murphy
Senior Director of Market Expansion
What’s next
I run a small practice by design, to allow deep focus with clients. I work best with people who are reflective, open to trying things a different way, and willing to do the work between sessions.
If you're a product leader who wants a partner who's done the job, I'd like to hear what you're working on.